This is my heart. There are many like it, but this one is mine. My heart is my best friend. It is my life. I must master it as I must master my life. My heart, without me, is useless. Without my heart, I am useless. I must design my heart true. I must protect my heart from the mindless dabbling of those with little or no understanding of visual logic. I will…
My heart and myself know that what counts is not just the visual. We know that it is distinctiveness, visibility, adaptability, memorability, universality and timelessness that count. I will remember this…
My heart is human, even as I, because it is my life. Thus, I will learn it as my hand. I will learn its weaknesses and its strength. I will ever guard it against the ravages of bad design. I will keep my heart refined without disturbing its identity. We will become part of each other. We will…
Before the Internets, I swear this creed. My heart and myself are the defenders of good design. We are the masters of our identities.
So be it, until there is no bad design! ∎